Group Created with Sketch.
Volume 24 No. 156
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.


          Currently the "underdog" in the soccer market, Nike is
     setting 2002 as the year it expects "to catapult" to No. 1
     in the industry ahead of adidas and Umbro, according to
     Sharon King of the N.Y. TIMES, who adds that "all this while
     cutting" $100M, "an amount equal to about one-third of its
     advertising budget in the 1999 fiscal year, which begins
     June 1."  In its effort to "regain firmer footing" after
     reporting recent quarter losses, Nike Dir of U.S.
     Advertising Chris Zimmerman said soccer, performance apparel
     and women's sports are areas where Nike will focus its '99
     marketing push.  Nike will also focus on the World Cup --
     beginning this June in France -- back-to-school promos and
     product innovations, including a new women's Air Jordan
     shoe.  Wieden & Kennedy will spearhead the Nike soccer push
     behind an estimated $30-40M ad budget (N.Y. TIMES, 5/11).
          OTHER NIKE NOTES: Chargers QB Ryan Leaf has signed a
     multiyear endorsement deal with Nike.  Terms were not
     disclosed (SAN DIEGO UNION-TRIBUNE, 5/9)....In N.Y., Neal
     Travis reported that "one stipulation" when Nike leased
     space for its flagship store in Trump Tower was that Donald
     Trump "had to agree" to do a Nike TV commercial.  He is now
     featured in an Nike/NBA spot with "The Fun Police," which
     includes Tim Hardaway and Kevin Garnett, among others.
     Travis reported that Trump received a "substantial" fee for
     the spot which he donated to charity (N.Y. POST, 5/10).