ESPN Chilton Sports Poll interviewed 6,297 sports fans, ages 12+, during '96 and '97. They were asked, "Do you like to check results from games and sporting events?" The following is a breakdowns of the survey demos (THE DAILY):
| % OF THOSE WHO LIKE TO
CHECK RESULTS FROM
GAMES/SPORTING EVENTS
|
| '96 | '97 |
| 67.2% | 64.8% |
| OF THOSE WHO LIKE TO
CHECK RESULTS FROM
GAMES AND SPORT EVENTS:
|
| GENDER | '96 | '97 |
| Male | 60.7% | 59.3% |
| Female | 39.3% | 40.7% |
| AGE |
| 12-17 | 13.9% | 13.9% |
| 18-24 | 14.4% | 13.5% |
| 25-34 | 20.0% | 19.2% |
| 35-44 | 18.9% | 19.8% |
| 45-54 | 14.2% | 12.3% |
| 55+ | 18.7% | 21.3% |
| INCOME |
| Less than $12K | 4.0% | 4.8% |
| $12K-$19,999 | 10.7% | 11.5% |
| $20K-$29,999 | 17.6% | 16.5% |
| $30K-$49,999 | 32.6% | 29.1% |
| $50K-$74,999 | 18.5% | 20.5% |
| $75K-$99,999 | 8.5% | 9.8% |
| $100K-$149,999 | 5.2% | 5.5% |
| $150K+ | 2.9% | 2.4% |
NOTES: From '96 to '97, more females are checking results from games and sporting events. The sharpest increase in age groups is among those 35-44 and 55+. Those earning an annual income of $20,000-$49,999 and $150,000+ are the only groups who do not show an increase from '96 to '97 in checking results from games and sporting events. -30-
