ULTIMATE IN-LINE CHALLENGE BY ROLLERBLADE ROLLS THIS WEEKEND

          The third-annual Ultimate In-Line Challenge Presented
     by Rollerblade will take place at Universal Studios in
     Orlando, FL, May 1-3.  The event will feature a $60,000
     purse, the largest-ever in the sport of in-line skating, and
     is scheduled to air on ESPN and ESPN2 between May 15 and
     June 15 with at least five hours of programming on each net. 
     Rollerblade Dir of Marketing Services George Steele told THE
     DAILY that the company's six-figure commitment consists of a
     "media and signage package."  In addition to Rollerblade
     Inc., additional In-Line Challenge sponsors include Duncan
     Yo-Yo, 7-Up and Taco Bell (THE DAILY).