SANDI DEAN has been named Assistant Director of
Marketing for the Professional Baseball Promotion Corp.
(PBPC), a subsidiary of NAPBL. STEVE DENSA was named
Assistant to the Dir of Media Relations at the PBPC (NAPBL).
...BILL NIENSTEDT has been named Local Sales Manager at Fox
Sports Detroit. He was previously an account exec at WIDV-
TV, Detroit (FSD)....Former Toronto Globe & Mail sports
editor DAVID LANGFORD will become the sports editor at the
London Free Press (Toronto GLOBE & MAIL, 4/30)....Ascent
Sports announced the following moves: PAUL ANDREWS was
appointed VP/Ticket Sales & Operations. TAMARA MCMILLAN was
promoted to Community Funds Manager. LESLIE ATKINSON was
named Community Relations Assistant (Ascent).....At Westwood
One, NY, CBS Radio Sports Producer HOWARD DENEROFF expands
his duties to include coordination of play-by-play events
and on-site NFL broadcasts; AL SMITH will handle in-house
production for the '98 college/NFL football seasons; TAMI
BOOTH joins as Senior District Dir, Affiliate Relations,
Western Region; and JOHN CLARK was named Senior District
Dir, Affiliate Relations, South Central region (BROADCASTING
& CABLE, 4/27 issue). KEVIN MCCARRON, former Editor of the
syndicated The George Michael Sports Machine, joins Westwood
One as Sports Producer (MEDIAWEEK, 4/27 issue).
THE WHITE STUFF: In Baltimore, Milton Kent writes that
"in a day and age when athletes invoke misplaced context
when they are called on the stupid things they say," REGGIE
WHITE "is bold enough to take the heat he is getting." Kent
adds that White is "not at all innocent," calling his
remarks about minorities "reprehensible" (Baltimore SUN,
4/30). White is scheduled to speak today at a MI rally
against a city ordinance that bans discrimination against
gays and lesbians (MILWAUKEE JOURNAL SENTINEL, 4/30).
OTHER NAMES: CNN's "Showbiz Today" profiled golfers
PETER JACOBSEN, PAYNE STEWART and MARK LYE, who have
released an album under the band name "Jake Trout and the
Flounders." Musicians making cameos on the multimedia CD
include Hootie and the Blowfish's DARIUS RUCKER (CNN, 4/29).
...Actor JAMES WOODS will replace DON JOHNSON as host of
"NASCAR'S NIGHT IN HOLLYWOOD -- A GOLDEN CELEBRATION," May 1
in at the Wiltern Theatre (NASCAR)....DOUG FLUTIE, his wife
and two children appeared on ABC's "GMA" to discuss their
foundation of the DOUG FLUTIE JR. FOUNDATION FOR AUTISM.
Flutie, whose six-year-old son DOUG JR. is autistic, said,
"I like the thought of Dougie having a legacy, that he can
make a difference and there's a reason for him being the way
he is. And if now we can make a difference because of it,
then it's all that much better" ("GMA," ABC, 4/30).
Sports Illustrated has announced staff changes in its
Marketing, Sales Development, and Ad Sales departments. JIM
WHITELAW has been promoted to Olympic Director and will
manage the SI's worldwide Olympic sponsorship that runs
through 2004. MARTHA MCMAHON has been promoted from Event
Manager to Event Marketing Dir. MICHAEL MCNEIL joins SI as
Dir of Retail Marketing. McNeil was Dir of National
Accounts for NBAP's Consumer Products Group. KAREN TRAVIS
joins SI's NY office as Account Manager. She was at Woman's
Day. MARK SPEHAR, formerly of Entertainment Weekly, joins
SI's Boston office as an Account Manager (SI).