Franchises

MARLINS TO HARNESS STAR POWER OF FORMER PLAYERS IN MARKETING

4.30.1998

          Despite the "sticky situation," Marlins VP/Sales &
     Marketing Jim Ross said that the team will not dodge using
     former Marlins returning to FL with rival teams in their
     promotions, according to Alan Snel of the Fort Lauderdale
     SUN-SENTINEL.  Ross says jokingly: "See the '97 champion
     Marlins when San Diego and Houston come to town."  Former
     Marlins/current Padres P Kevin Brown gets billing in a
     newspaper ad promoting Friday's game, but the ad does not
     mention Brown's past or include a picture of him.  Ross:
     "Even though we're not going to mention 'ex-Marlin ace Kevin
     Brown,' people will know Kevin Brown was a former Marlin. 
     We'll mention him when we say, 'Come see Brown vs.
     Hernandez.'"  Former Marlins reliever Robb Nen is mentioned
     in ads touting next week's Giants series, which call him
     "last year's Marlins flame-thrower" (SUN-SENTINEL, 4/30).

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