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Volume 24 No. 117
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          The NBA named GARY JOCKERS GM of the NBA Store, which
     will open in September '98 in NY.  He will be responsible
     for all store operations.  Previously, Jockers was GM of the
     FAO Schwarz store in NY (NBA)....LISA EVANS, PR Coordinator
     of The Golf Channel, was named Public Relations Manager
     (BROADCASTING & CABLE, 4/27)....MICHAEL FOX has been
     promoted to VP/Worldwide Ad Sales at ESPN Int'l.  Fox had
     been Dir Worldwide Ad Sales since January '97 (ESPN
     Int')....The Western Hockey League named CHRIS POTENZA its
     Dir of Marketing.  Potenza served as Corporate Marketing
     Exec for the NHL Devils since March '97 (WPHL).