Menu
Sponsorships Advertising Marketing

IS MIKE PIAZZA PLAYING HARDBALL OVER SPIKE SELECTION?

          After months of trying to re-sign Mike Piazza to a shoe
     contract, Nike "is worried that it might lose him,"
     according to an AP report in the Minneapolis STAR TRIBUNE. 
     Piazza has spent his entire career with Nike, but since his
     two-year shoe contract expired last season, he has not
     signed a new deal with the company, "nor does he display the
     swoosh on the Nikes he wears on the field."  Nike
     spokesperson Robin Carr-Locke said of Piazza, "We're trying
     to work with him again."  But the AP reports that Nike,
     which considers Piazza "the most marketable baseball star
     next to" Ken Griffey Jr., is not the only shoe company "in
     the running."  Piazza is also considering deals with Mizuno
     and Asics.  Piazza made at least $3M endorsing Japanese
     products last year, while grossing about the same in the
     U.S., "the bulk coming from Nike and Pert Plus shampoo." 
     One source said Piazza's asking price for a one year deal is
     about $250,000 (AP/Minneapolis STAR TRIBUNE, 4/28).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1998/04/28/Sponsorships-Advertising-Marketing/IS-MIKE-PIAZZA-PLAYING-HARDBALL-OVER-SPIKE-SELECTION.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1998/04/28/Sponsorships-Advertising-Marketing/IS-MIKE-PIAZZA-PLAYING-HARDBALL-OVER-SPIKE-SELECTION.aspx

CLOSE