BARBIE A MULTI-SPORT ATHLETE: MATTEL ALIGNS WITH FIFA WOMEN
Mattel has signed a deal with the '99 FIFA Women's
World Cup Organizing Committee to become a major licensee of
the Women's World Cup in '99. In conjunction with the deal,
Mattel will release a Women's World Cup Barbie doll later
this year. U.S. team star Mia Hamm will be a spokesperson
for the Women's World Cup soccer Barbie doll. Hamm will
appear on the packaging for the doll and in advertising for
Mattel. Other sports-themed Barbies include the WNBA Barbie
and Olympic Skater Barbie (Mattel). According to a WALL
STREET JOURNAL staff report, sources say Mattel has agreed
to spend "more than" $1M to advertise the doll and to become
a licensee of the event, which will be held in seven U.S.
cities in June of '99 (WALL STREET JOURNAL, 4/28).