ESPN CHILTON SPORTS POLL: NIKE & A-B NAMED TOP TWO SPONSORS

          ESPN Chilton Sports Poll interviewed 11,227 respondents     ages 12+ from April '97 through March '98.  All were asked:     "What company would you say is the biggest sponsor or     advertiser in all of sports?"  The top two answers were Nike     and Anheuser-Busch.  Nike was mentioned by 42% and A-B was     mentioned by 23.8%.  The following are the demographics of     those who mentioned each company (ESPN Chilton Sports Poll).
     
  
     
DEMO       OF THOSE WHO SAID...
    
NIKE
    
A-B
  
  
     
GENDER
    
Male
    
       
51.7%
    
    
       
59.7%
    
  
  
     
    
Female
    
       
48.3%
    
    
       
40.3%
    
  
  
     
 
    
 
    
 
    
 
  
  
     
AGE
    
12-17
    
       
15.3%
    
    
       
2.6%
    
  
  
     
    
18-24
    
       
16.6%
    
    
       
6.5%
    
  
  
     
    
25-34
    
       
21.3%
    
    
       
18.0%
    
  
  
     
    
35-44
    
       
21.1%
    
    
       
22.4%
    
  
  
     
    
45-54
    
       
12.1%
    
    
       
21.5%
    
  
  
     
    
55+
    
       
13.5%
    
    
       
29.0%
    
  
  
    
 
    
 
    
 
    
 
  
  
     
RACE
    
Caucasian
    
       
69.4%
    
    
       
83.8%
    
  
  
     
    
African-American
    
       
15.1%
    
    
       
5.4%
    
  
  
     
    
Hispanic
    
       
10.8%
    
    
       
7.6%
    
  
  
     
    
Other
    
       
4.6%
    
    
       
3.2%