Sprint will give five contest winners the opportunity
to witness NASCAR racing from pit row and a chance to win
$1M, according to NATIONAL SPEED SPORT NEWS. Throughout the
season, with the purchase of a Spree Pre-paid Foncard,
customers will have the chance to win the position of
Honorary Crew Chief on Kyle Petty's team at one of five
Winston Cup races. If Petty wins that day's race, the crew
chief winner will receive a $1M annuity (NSSN, 4/8 issue).
NOTES: In DC, Dave Sell writes an extensive examination
of the marketing of NASCAR under the header, "Advertising At
200 MPH: NASCAR Cars Are Billboards On Wheels That Generate
Millions Of Dollars." Sell breaks-down each sponsorship and
writes that sponsors "play a more prominent role in NASCAR
than other sports because of the way the money flows"
(WASHINGTON POST, 4/17)....As part of NASCAR's 50th
Anniversary, Blue Bunny, a trademark of Wells' Dairy Inc.,
has debuted the new Thunder Bar. The chocolate-covered ice
cream bar is wrapped in a commemorative NASCAR package
(NASCAR)....RJR-backed Team Winston will sponsor female NHRA
Motorcycle racer Angelle Seeling (USA TODAY, 4/17).
