ADIDAS FINALIZES GLOBAL SPONSORSHIP PACT WITH NFL INT'L

          NFL International finalized a global partnership with
     adidas, which will focus initially on Canada and Europe. 
     adidas will become the first joint sponsor to support the
     NFL's alliance with the CFL, providing practice-wear and
     footwear to the league's eight teams.  adidas will also
     support the NFL Europe league, providing footwear to three
     teams (NFL).  The CP reports that adidas' deal with the CFL
     is valued at around C$1M (CP/EDMONTON JOURNAL, 4/17).
          T-REP: In DC, Kevin Merida continues his season-long
     feature on Raptors rookie Tracy McGrady, and examines his
     recruitment by adidas.  adidas rep Alvis Smith: "If you let
     those kids linger, Nike will take them.  And once Nike takes
     them, you'll never get 'em back" (WASHINGTON POST, 4/17).