SPONSORSHIP IN AUTO RACING CONFERENCE -- MAY 12 & 13 AT CMS
Sponsorship in Auto Racing Conference -- May 12 & 13,
Charlotte Motor Speedway. Strategic Research Institute
offers its second conference for sponsors, team owners and
industry executives to learn how to capitalize on the boom
in motor sports. Topics include how to select the right
sponsor opportunity for your brand, promotion strategies,
exposure, retail integration, hospitality, managing budgets,
working with drivers, teams and racetracks, and much more.
Case studies include: MCI, Slim Jim, CART, Jarrett
Enterprises, Philips Communications, EasyCare, Kool, Coca-
Cola and others. Opportunities to network with senior
executives involved in the business of auto racing. Fee
$1,195. Call 800-599-4950 to request brochure and mention
that you saw it in THE SPORTS BUSINESS DAILY.