MARCELO MANIA IN CHILE: Ratings in Chile for the men's
final of the Lipton Championships, in which Marcelo Rios
beat Andre Agassi, were the highest ever, averaging a 56.1,
with a high of 69 during the third set. The previous high
was a 48.2 for a soccer league final. Rios arrives in Chile
today, where he will be received by the President after
traveling in a motorcade (THE DAILY).
NOTES: In Chicago, Phil Rosenthal wonders, "Who's the
dimwit ... who decided that the scorebox on Fox Sports
Chicago baseball telecasts should refer to the White Sox as
CHW? These aren't national telecasts. This is Chicago.
Call them the Sox. We'll figure it out. Even against
Boston" (SUN-TIMES, 4/1)....In Toronto, Lorne Rubenstein, on
NBC's Johnny Miller's golf analysis: "Blunt is good. Blunt
is necessary. Blunt makes for analysis the viewer can
trust. And the viewer can trust Miller" (GLOBE & MAIL,
4/1)....MEDIAWEEK's Langdon Brockinton reports that Pac-10
Properties "is on the prowl for several new corporate
marketing partners," offering multiyear sponsorship packages
that include commercial time on FSN's exclusive cable
coverage of the conference (MEDIAWEEK, 3/30 issue).
...Stephen Low, who directed the '97 IMAX film "Super
Speedway," featuring CART drivers, said that including
securing financing, it took four years to put the film into
theaters (INDIANAPOLIS STAR-NEWS, 4/1)....The MLS Chicago
Fire announced media partnerships with three area Spanish-
language radio stations and La Raza Newspaper (Fire).
