Reebok Golf has moved its print campaign to MA-based
Heater Advertising and shifted TV work in-house, creating
spots with the help of production company National Ministry
of Design, according to David Gianatasio of ADWEEK. Media
buying and placement is also being handled in-house. A
print and TV campaign now breaking introduces the DMX Trak
spikeless golf shoe and uses the tagline, "Changing the sole
of golf" (David Gianatasio, ADWEEK, 3/30 issue).
REEBOK'S ANSWER: In other Reebok news, The Heat, a
spinoff of Heater Advertising, has completed production of a
limited edition video for Reebok called "Off the Clock,"
which looks at 76ers G Allen Iverson "away from the court."
The effort supports Iverson's signature shoe, "The Answer,"
which hits retail stores in two weeks in new colors. The
video will be mailed to consumers who responded to a CD-ROM
insert that ran in magazines in January (ADWEEK, 3/30).
FILA'S SEARCH: While Fila has put its $15-20M account
in review, ADWEEK's Sloane Lucas says it "had considered
returning" to NY-based FCB, which handled the account from
'93 until Arnell took over last year. An FCB spokesperson
said that the agency "met with Fila and was offered only
project work." FCB, eyeing a long-term relationship,
declined, and will not participate in the review. Fila has
received interest from more than 85 shops (ADWEEK, 3/30).
