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MLB EXPANSION: COULD BANK ONE BE MIFFED OVER FOCUS ON BOB?

          The D'Backs played their inaugural regular season game
     at Bank One Ballpark (BOB) last night, losing to the Rockies
     9-2.  In AZ, Michael Clancy reports that the "biggest
     applause" during the pre-game ceremony was for D'Backs
     Managing General Partner Jerry Colangelo.  Colangelo earned
     a standing ovation that lasted "several minutes" (ARIZONA
     REPUBLIC, 4/1).  Colangelo told the L.A. TIMES: "I think our
     fans are happy to have a team they can call their own and
     will be patient with us.  They know the success we've had
     with our other teams, so there's a level of confidence and
     expectation" (L.A. TIMES, 4/1).  Traffic reportedly flowed
     "fairly smoothly," around the BOB, "with more complaints
     coming from homeward-bound commuters trying to get out of
     downtown" Phoenix.  Also, scalpers were selling lower-level
     seats last night for as much as $800 (AZ REPUBLIC, 4/1).  
          BIG OPENER: CNBC's Jerry Cobb reported live from the
     BOB last night and said, "It is already clear that Bank One
     Ballpark has done a lot for local pride, although it's not
     clear how much it will do for the local economy."  Cobb
     reported that the BOB opens "under a cloud of controversy,"
     stemming from a stadium tax which helped finance the
     facility but was not approved by voters.  Cobb: "Many here
     saw that as a handout to a rich team and a rich owner." 
     Jerry Colangelo: "There is no question in my mind that this
     is not a handout.  I believe in private-public partnerships.
     ... For the [$238M] of tax money to build this, I think
     we're going to give them a return ten times, twenty times,
     thirty times that over a period of time."  Cobb: "Because it
     is part of a larger downtown revival effort, [BOB] stands a
     better chance of helping the local economy than hurting it. 
     But there are no guarantees.  And without the political will
     to say no to big teams, local governments will likely
     continue to pony up public funds for facilities with little
     proven economic benefit" ("Business Center," 3/31).  CNN's
     Casey Wian also reported live from Phoenix and added the
     D'Backs have already sold 36,000 season tickets and signed
     longterm corporate sponsorship deals worth "about" $500M.
     Wian: "Management here ... projects revenue of almost $110
     million this year.  The Diamondbacks are almost guaranteed
     to turn a profit before they've even thrown a pitch"
     ("Moneyline," CNN, 3/31).  In Boston, Bob Ryan calls the
     franchise "a marketing marvel" (BOSTON GLOBE, 4/1).

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