Group Created with Sketch.
Volume 24 No. 112

Sports Industrialists

          Action Performance named EDWARD BAUMAN to its Board of
     Directors.  Bauman is the former Chair & of Blue Bell Inc.
     (Action Performance)....CBS named TONY TARANTO as its Dir of
     NFL Sales, a new position.  Taranto will report to CBS
     VP/Sports Sales SCOTT MCGRAW (MEDIAWEEK, 3/30 issue).

          Among DAVID LETTERMAN's "Top Ten Signs You Won't Be
     College Basketball Player Of The Year": 10) You've made more
     turnovers than Betty Crocker; 9) You keep asking the coach
     what inning it is;  6) The referee calls you for "just plain
     sucking;" 5) Though the coach discourages it, you show up
     every game dressed as an astronaut; 4) Your strategy: Take a
     shot, do a shot; 3) After every game, you receive a "Thank
     You" note from the other team; 1) Frequently called for
     hand-checking yourself ("Late Show," CBS, 3/30).....PAUL
     ALLEN donated $800,000 to the Clark County, OR, YMCA (YMCA).
     ...CAMMI GRANATO will be a presenter at Nickelodeon's 11th
     annual Kids' Choice Awards, Saturday at 8:00pm ET (HOLLYWOOD
     REPORTER, 3/31)...The WASHINGTON POST's Kevin Merida
     continues his season-long profile of Raptors rookie TRACY
     MCGRADY, today focusing on McGrady's earned income.  Money
     from his endorsement deal with adidas "is funneled" through
     his CA-based agent ARN TELLEM, who then sends it to GA-based
     CSI Capital Management.  CSI puts McGrady's money in an
     investment account at Charles Schwab & Co.  That's where
     McGrady's paychecks from the Raptors are deposited as well. 
     A separate firm pays his bills (WASHINGTON POST, 3/31).
     ....Yankees Owner GEORGE STEINBRENNER, as quoted on CBS on
     Sunday: "There is no owner in sports -- be it football,
     baseball, basketball, or hockey -- that is going to sit and
     tell me he's not in it for the ego" (BOSTON GLOBE, 3/31).

          Demand for sports motivational speakers has risen 25%
     in the last year, according to CNBC's Garrett Glaser.
     Glaser: "Many companies are willing to pay almost any price
     to hear the words of a sports legend."  Glaser called former
     Bears LB MIKE SINGLETARY a "rising star in the world of
     motivational speaking."  Glaser: "Singletary charges around
     $15,000 per speech, and that doesn't include things like
     airplane tickets and hotel rooms if he has to travel."  Top
     speakers include GEORGE FOREMAN, who gets "close to" $75,000
     a speech, while Celtics coach RICK PITINO gets $50,000 for a
     two-hour talk, and Heat coach PAT RILEY gets "upwards of"
     $45,000 a speech ("Business Center," CNBC, 3/30).