FILA TO FREELANCE NEXT TWO ADS, THEN CHOOSE NEW AGENCY
Fila USA will "freelance" two upcoming ads starring
Chris Webber and the Mystics' Nikki McCray. Following those
ads, Fila, which has been "without an agency" since Arnell
Group resigned to take Tommy Hilfiger USA, will "hold a
creative competition" for its planned November launch of
Grant Hill's new Hill V shoe. Fila wants the agency that
wins that competition to "become its new agency of record,"
and plans to entrust it with a "key marketing initiative:
the launch next February of a new athletic performance
brand, its positioning tied to its 2/A footwear technology."
The Fila account is "estimated" at $15M (AD AGE, 3/27).
AD-IDAS NEWS: Abbott Mead Vickers BBDO (AMVBBDO) said
it will sell its London-based worldwide adidas agency Leagas
Delaney "to its management" for $6.7M. The deal includes
AMVBBDO's 30% stake in Leagas, which is "now worth" $100M.
AMVBBDO said the sale, "to close" April 7, was "driven by
Delaney's push for international expansion" (AD AGE, 3/27).