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Volume 24 No. 112
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          SPONSOR SEARCH: The Detroit Free Press Int'l Marathon
     Presented by M-CARE is searching for a title sponsor.  The
     October 16-18 event is managed and operated by IMG (IMG).
          NOTES: In AZ, D'Backs Manager Buck Showalter is
     starring in TV ads for Bank One.  A future ad will include
     one that is tied to Bank One Ballpark's 8,000 tons of air
     conditioning.  It will feature Showalter and D'Backs
     pitching coach Mark Connor wearing parkas (ARIZONA REPUBLIC,
     3/25)....NY-based ANC Sports Enterprises has signed multi-
     year agreements with the Braves, Dodgers, Devil Rays and
     Padres to serve as the exclusive supplier of rotating
     signage at their ballparks.  ANC Sports now serves six MLB
     teams, and will work with the Dodgers in selling inventory
     for the signage (ANC Sports)....The MLBPA has licensed WA-
     based Pacific Trading Cards to create and distribute MLB
     player trading cards.  The first product released under the
     new license will ship to retailers in May (MLBPA)....MA-
     based Woolf Associates has been retained by Boston College
     QB Matt Hasselbeck for representation (Woolf Associates).
          SOUTHERN MEN: The Southern League of Professional
     Baseball Clubs announced a new marketing partnership with
     FL-based AirTran Airlines that includes several advertising
     components, an AirTran home run/triple promo and presenting
     sponsorships.  In addition, Southern Ford Dealers have been
     named title sponsor for the '98 Southern League All-Star
     Game June 22 in Mobile, AL (Southern League).