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Volume 24 No. 116

Sports Industrialists

          CHIP CAMPBELL has officially joined IMG as VP/Corporate
     Representation.  Campbell was most recently Managing Partner
     of Int'l Sports & Entertainment Services/Clarion (IMG).
     ...Fox Sports Americas (FSA) named DERMOT MCQUARRIE VP/
     Production & Exec Producer, and RAUL DE QUESADA Dir/
     Marketing, PR, Promotions & Creative Services (FSA).
     ...Tommy Armour Golf VP/Marketing JOHN KRZYNOWEK is leaving
     the company. No replacement has been named (GOLFWEEK, 3/14).
     CINDY DAVIS was named President & CEO of Arnold Palmer Golf
     Co.  Davis was Exec VP/GM (USA TODAY, 3/19)....The Phillies
     named Acting GM ED WADE as VP & GM.  Wade signed a two-year
     deal through 2000 (PHILADELPHIA INQUIRER, 3/19).

          Bucks F RAY ALLEN on the "NBA on TBS" last night served
     as a studio analyst and talked about his role in SPIKE LEE's
     upcoming film, "He Got Game."  Allen, on the film: "Knowing
     that DENZEL [WASHINGTON] was part of it and Spike was a part
     of it, I said to myself that the movie wouldn't be a flop,
     it couldn't be a flop -- even if I acted terribly" (TBS,
     3/18).  On "Inside the NBA," TBS's Reggie Theus interviewed
     Lakers F RICK FOX in a feature titled "Rick Fox Goes To
     Hollywood."  The piece showed clips of Fox in "He Got Game"
     and HBO's "Oz."  Fox, on acting: "I just thought it was a
     whole art form, it was a way of entertaining people
     differently than what I do now" (TBS, 3/18)....Wizards C
     GHEORGHE MURESAN, who appears in Billy Crystal's upcoming
     film, "My Giant," appeared on the "Late Show."  Muresan,
     asked if he found acting difficult: "I don't have any idea
     about acting" (CBS, 3/18)....MICHAEL JORDAN's new
     restaurant, "one sixtyblue," opens tonight in Chicago
     (CHICAGO SUN-TIMES, 3/19)....Sports & Sponsorship  Founder
     SCOTT BECHER is profiled in AD AGE's "On a Roll" section. 
     Becher's "tip" for clients: "National collegiate
     sponsorships remain a relatively uncluttered, cost-effective
     marketing platform" (AD AGE, 3/16 issue).

          Coca-Cola Chief Marketing Officer SERGIO ZYMAN is
     "expected to quit his job shortly," according to Deogun &
     Beatty of the WALL STREET JOURNAL.  The "sometimes abrasive"
     Zyman has been Coca-Cola CMO since '93, and has been
     "rumored to be considering" a job at Microsoft or Nike. 
     However, "some people who know him" say they think he may
     opt to "set up shop as a consultant, continuing to counsel
     Coke."  Zyman's departure "signals a new approach" to
     marketing by Coca-Cola's new CEO DOUGLAS IVESTER, who is
     seeking to "bring consistency and stability to Coke's global
     marketing."  Ivester is "expected to name" CHARLES FRENETTE,
     who currently heads the company's Southern Africa division, 
     to replace Zyman.  Deogun & Beatty write that Frenette is
     "likely to concentrate on beefing up" Coca-Cola's marketing
     "at the ground level" (WALL STREET JOURNAL, 3/19).