PROGRAMMING NOTES: CBS READY TO ROLL AS NEW TV KINGPIN

          CBS will broadcast nine PBA Tour events in its
     inaugural season of coverage, beginning April 18.  The net
     also announced that Gary Seibel and PBA Hall of Famer
     Marshall Holman will be its broadcast team (PBA).  CBS's
     bowling coverage will begin on Saturday, April 11, with the
     Bowling Skins Game, a non-PBA event in which four bowlers
     will compete (Richard Sandomir, N.Y. TIMES, 3/12).  The PBA
     has renamed its most outstanding player award to honor
     former announcer Chris Schenkel.  The award will now be
     called the "Chris Schenkel Player of the Year Award" (PBA).
          BOBBY, CAN YOU HEAR ME: Mets manager Bobby Valentine's
     weekly half-hour manager's show "will be jumping" from team
     flagship station WFAN to "One-On-One Sports."  A source told
     Bob Raissman of the N.Y. DAILY NEWS that the move was made
     because Valentine "believed he wasn't being paid as much as"
     Yankees manager Joe Torre, whose manager's show is also
     produced by WFAN (N.Y. DAILY NEWS, 3/13).