MARKETPLACE ROUND-UP

          CALLAWAY SNARES BUFFET: SI's "Golf Plus" reports that,
     after Bill Gates, Warren Buffett "is said to be Callaway's
     next TV pitchman" (SI, 3/16).  Gates' image makeover,
     including his Callaway Golf commercial, was examined by
     NBC's Lisa Kim.  Kim: "Some say this new ad for Callaway is
     well-timed to offset a recent run of bad publicity."  Diaz
     Schloss Publicist Frank Diaz said, "What this does is it
     really humanizes him. There [are] probably 25 million
     golfers out there, and I think they can relate to how
     frustrating it is and how humbling it is to try to hit that
     little ball."  Ad Age's Bob Garfield: "Big win for Callaway. 
     Big win for Microsoft" ("News with Brian Williams," 3/12).
          AD NOTE: In Chicago, George Lazarus: "Look for General
     Mills Inc. to announce that Tiger Woods has been signed up
     as a spokesman for Wheaties" (CHICAGO TRIBUNE, 3/13).