ANIMAL RIGHTS GROUP HAS A BEEF WITH THE NCAA OVER AD

          People for the Ethical Treatment of Animals (PETA)
     claims that an advertisement "urging men to go vegetarian"
     was scheduled to appear in the official Final Four
     Tournament Guide, "but was pulled at the last minute by NCAA
     officials," according to Christina Ramirez of the SAN
     ANTONIO EXPRESS-NEWS.  The ad features a picture of a man
     eating a hamburger and the words, "Don't be a whopper!  Did
     somebody say impotence!"  The ad "urges men to go vegetarian
     to avoid prostate cancer, impotence and other fat-related
     ailments," and offers PETA's toll-free line for vegetarian
     recipes.  PETA's Bruce Friedrich said that the ad artwork
     was submitted February 23, but PETA wasn't notified until
     Monday that the NCAA considered the ad to be "bad timing in
     light" of Oprah Winfrey's lawsuit in TX.  NCAA Assistant Dir
     of Promotions Cindy VanMatre: "We felt that the (ad) photo
     was in poor taste. ... We felt that a lot of people would be
     offended by the ad and that it was not in the best interests
     of higher education" (S.A. EXPRESS-NEWS, 3/13).