NEW ANGEL IN THE OUTFIELD: PEPSI PLUGS INTO TO EDISON
Disney signed a 10-year deal with PepsiCo for pouring
rights at Edison Int'l Field, according to the L.A. TIMES.
Terms were not disclosed. According to the report, "Coca-
Cola Co. walked away from a new contract to be the sole soft
drink supplier" at Edison Field, "[b]reaking a long-standing
arrangement with Walt Disney Co." Coke, which has been the
sole soft drink supplier to Disney's theme parks since 1955,
had the right to match Pepsi's offer but "decided that the
price was too high" (L.A. TIMES, 3/11). The deal gives
Pepsi pouring exclusivity in eight MLB parks, while Coke has
rights to the other 22 parks (Skip Wollenberg, AP, 3/11).