Sponsorships Advertising Marketing

CASTROL RECRUITS AN ADMIRAL FOR NBA FINALS SWEEPSTAKES

2.27.1998

          Castrol North America announced that Spurs C David
     Robinson will be featured in its "Drive Hard to the NBA
     Finals" sweepstakes, which offers Grand Prize winners an
     all-expense paid trip for two to one game in the '98 or '99
     NBA Finals.  This will mark the first time that Castrol, an
     NBA sponsor since '93, will feature an NBA player in one of
     its promotions and Robinson will be featured on point-of-
     sale materials during the promos run (Castrol).  
          ET TU, SHAQ FU? Shaquille O'Neal appears in a PSA this
     weekend during Sunday's Lakers-Knicks telecast on NBC.  The
     PSA, produced by NBA Entertainment, highlights the Reading
     Is Fundamental campaign.  The spot shows O'Neal reading a
     mystery novel, only to find that his dog, "Brick," has torn
     out the last page (Neal Travis, N.Y. POST, 2/27).

PREVIOUS PEACE IN OUR TIME? NFL/NFLPA REACH TENTATIVE LABOR DEAL NEXT ESPN AD SALES DEPARTMENT MAKES A CLASSIC MOVE

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 10, 2024

May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

May 8, 2024

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1998/02/27/Sponsorships-Advertising-Marketing/CASTROL-RECRUITS-AN-ADMIRAL-FOR-NBA-FINALS-SWEEPSTAKES.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1998/02/27/Sponsorships-Advertising-Marketing/CASTROL-RECRUITS-AN-ADMIRAL-FOR-NBA-FINALS-SWEEPSTAKES.aspx