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Volume 24 No. 116

Leagues Governing Bodies

          The CBA Board of Directors approved Trenton, NJ, as an
     expansion city for the '99-2000 season.  A Trenton team will
     be owned and operated by Caliper Sports & Associates, led by
     Dr. Herbert Greenberg.  It has half a year to show community
     support by selling at least 2,500 season tickets and gaining
     a "reasonable amount" of corporate support.  NJ-based
     Greenberg is President of Caliper, a human resources
     consulting firm (Caliper).  The CBA also heard expansion
     presentations from potential ownership groups in St.
     Charles, MO, Mexico, Savannah, GA, and New Orleans (CBA).

          The NHL's Winter Break '98 is examined in USA TODAY's
     "In Focus" section as Sandee Richardson writes, "For some,
     the break is an opportunity to heal," while the member teams
     use the time to take part "in philanthropic endeavors" (USA
     TODAY, 2/19). THE DAILY continues its profiles of NHL teams'
     Winter Break activities.  Today, the Central Division:
          BLACKHAWKS: Fundraising dinner to raise money for
     Chicago Blackhawks Charities.  Autograph sessions, Q&A,
     auction, etc.  Head Coach Craig Hartsburg, LW Bob Probert
     and LW Ethan Moreau will attend.  Tix cost $40.  
          STARS: "Dunham/Miller vs. the Hardline Winter Break
     Hockey Challenge," a hockey game between sports radio KTCK-
     AM's morning crew and afternoon drive-time crew.  Morning
     crew will be coached by Stars Color Analyst Daryl Reaugh;
     afternoon squad will be coached by Stars Coach Ken
     Hitchcock.  Stars players will referee.  Proceeds benefit TX
     chapter of the Special Olympics; Local tie-in supporting
     Wendy's sponsorship of Team USA and the NHL where losing
     game pieces from the national promo during Winter Break are
     worth Dallas Stars Dollars.  Up to five Stars Dollars can be
     used on tickets, merchandise and skating. 
          RED WINGS: Charity benefit for Juvenile Diabetes
     Foundation with team players, hosted by Juvenile Diabetes
     Foundation in conjunction with Red Wings wives.  Features
     dinner and show at Detroit Second City.
          COYOTES: NHL Breakout '98: Street Roller Hockey
     Tournament and Festival at ASU Univ. 
          BLUES: "Blues Skate For Miracles": Blues players skated
     with fans to benefit the Children's Miracle Network; Bowl
     With the Blues to benefit Gateway & American Cancer Society. 
     Tix: $25 to bowl, $15 to watch.  Sold out.
          MAPLE LEAFS: "Leafs Super Skills Challenge": Team
     competes in skills events for charities; 7th Annual Have-A-
     Heart Dinner: Players serve dinner to 250 guests to benefit
     Beatrice House and Ontario Women's Hockey Association.

          The repositioning of the PBA Tour was examined by
     CNBC's Mike Hegedus on "Market Wrap."  A new marketing plan
     is "aimed at redefining bowling as a sport and a business." 
     The Marquee Group now handles the PBA's TV and marketing
     sales, and CEO Bob Gutkowski said one of the reasons for the
     Tour's switch from longtime carrier ABC to CBS and ESPN was,
     "We thought there was a staleness [at ABC], there was a
     cathedral-like quietness to it."  Telecast now feature
     "stadium bowling and multi-colored pins," as the idea is to
     "make it more interactive and attract younger viewers." 
     Hegedus: "So far, ratings are up 20%, and the demographics
     show a younger audience than in the past.  And a new
     commercial campaign was launched just this month ... [to]
     get folks at home to think of pro bowlers as athletes,
     athletes that can sell products" ("Market Wrap," 2/18).
          PIN PLACEMENT: The '98 Intercollegiate Bowling
     Championships, presented by Brunswick April 15-18, will be
     televised on ESPN2 on a tape-delay basis (Strike Ten).