The CBA Board of Directors approved Trenton, NJ, as an
expansion city for the '99-2000 season. A Trenton team will
be owned and operated by Caliper Sports & Associates, led by
Dr. Herbert Greenberg. It has half a year to show community
support by selling at least 2,500 season tickets and gaining
a "reasonable amount" of corporate support. NJ-based
Greenberg is President of Caliper, a human resources
consulting firm (Caliper). The CBA also heard expansion
presentations from potential ownership groups in St.
Charles, MO, Mexico, Savannah, GA, and New Orleans (CBA).
The NHL's Winter Break '98 is examined in USA TODAY's
"In Focus" section as Sandee Richardson writes, "For some,
the break is an opportunity to heal," while the member teams
use the time to take part "in philanthropic endeavors" (USA
TODAY, 2/19). THE DAILY continues its profiles of NHL teams'
Winter Break activities. Today, the Central Division:
BLACKHAWKS: Fundraising dinner to raise money for
Chicago Blackhawks Charities. Autograph sessions, Q&A,
auction, etc. Head Coach Craig Hartsburg, LW Bob Probert
and LW Ethan Moreau will attend. Tix cost $40.
STARS: "Dunham/Miller vs. the Hardline Winter Break
Hockey Challenge," a hockey game between sports radio KTCK-
AM's morning crew and afternoon drive-time crew. Morning
crew will be coached by Stars Color Analyst Daryl Reaugh;
afternoon squad will be coached by Stars Coach Ken
Hitchcock. Stars players will referee. Proceeds benefit TX
chapter of the Special Olympics; Local tie-in supporting
Wendy's sponsorship of Team USA and the NHL where losing
game pieces from the national promo during Winter Break are
worth Dallas Stars Dollars. Up to five Stars Dollars can be
used on tickets, merchandise and skating.
RED WINGS: Charity benefit for Juvenile Diabetes
Foundation with team players, hosted by Juvenile Diabetes
Foundation in conjunction with Red Wings wives. Features
dinner and show at Detroit Second City.
COYOTES: NHL Breakout '98: Street Roller Hockey
Tournament and Festival at ASU Univ.
BLUES: "Blues Skate For Miracles": Blues players skated
with fans to benefit the Children's Miracle Network; Bowl
With the Blues to benefit Gateway & American Cancer Society.
Tix: $25 to bowl, $15 to watch. Sold out.
MAPLE LEAFS: "Leafs Super Skills Challenge": Team
competes in skills events for charities; 7th Annual Have-A-
Heart Dinner: Players serve dinner to 250 guests to benefit
Beatrice House and Ontario Women's Hockey Association.
The repositioning of the PBA Tour was examined by
CNBC's Mike Hegedus on "Market Wrap." A new marketing plan
is "aimed at redefining bowling as a sport and a business."
The Marquee Group now handles the PBA's TV and marketing
sales, and CEO Bob Gutkowski said one of the reasons for the
Tour's switch from longtime carrier ABC to CBS and ESPN was,
"We thought there was a staleness [at ABC], there was a
cathedral-like quietness to it." Telecast now feature
"stadium bowling and multi-colored pins," as the idea is to
"make it more interactive and attract younger viewers."
Hegedus: "So far, ratings are up 20%, and the demographics
show a younger audience than in the past. And a new
commercial campaign was launched just this month ... [to]
get folks at home to think of pro bowlers as athletes,
athletes that can sell products" ("Market Wrap," 2/18).
PIN PLACEMENT: The '98 Intercollegiate Bowling
Championships, presented by Brunswick April 15-18, will be
televised on ESPN2 on a tape-delay basis (Strike Ten).