ESPN LOOKS FOR MORE CLASSICS FROM WIEDEN & KENNEDY
Classic Sports Network by ESPN has chosen Wieden &
Kennedy, N.Y., to develop its national branding campaign.
Billings were not disclosed (Classic Sports). AD AGE
reports that the campaign, slated to break in March, will
consist of TV, print and out-of-home media (AD AGE, 1/22).
RICK TO STICK: "The Rick," a grassroots trade campaign
created to promote ESPNEWS, has led to a national campaign
that will run on ESPN and ESPN2 beginning later this month.
"The Rick" spots, about a sports enthusiast who craves
ESPNEWS, will also run on the ESPN Radio Network (ESPN).