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MARKETPLACE ROUND-UP

          Reebok will release a new branding campaign next month
     with two new slogans from MA-based Heater Advertising:
     "Reebok is the future" and "Anything is possible"
     (BRANDWEEK, 1/19)....This week, Mercury Chronicles records
     releases "The Green Bay Packers Greatest Hits Vol. 2."  The
     concept combines classic songs, like "YMCA," "Johnny B.
     Goode" and "Funkytown," with audio bits of Packers history
     (MILWAUKEE JOURNAL SENTINEL, 1/20)....The MLS Chicago Fire
     picked Rosen Group for marketing communications, including
     advertising (CHICAGO TRIBUNE, 1/16)....Yonex shifted its
     "estimated" $3-5M account to L.A.-based Saatchi & Saatchi
     (ADWEEK, 1/19)....MasterCard took out a half-page ad in the
     WALL STREET JOURNAL congratulating Gil Morgan on his
     MasterCard Championship victory (THE DAILY)....BUSINESS
     WEEK's Moore & Engardio profile Taiwan bicycle-maker Giant,
     and write that Giant will increase its presence in the U.S.
     by sponsoring teams (BUSINESS WEEK, 1/26 issue).
          

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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