HARK! THE HERALD IBM SWINGS AT JOINT SUPER BOWL WEB SITE
The NFL, NBC Sports and IBM will jointly produce the official Super Bowl XXXII Web Site at www.superbowl.com. The site will launch December 20 and culminate with a live cybercast of the game on January 25. Superbowl.com will include: a virtual tour of cities hosting playoff games; audio and video coverage of all Super Bowl events; Jay Leno characters; a Super Bowl sweepstakes; a Super Bowl store; chats with NFL players and coaches; party guide/recipes; polls; trivia contests; and animated playbooks (NBC). The project will include an on-air and online cross-promotional campaign by NBC and the NFL (AD AGE DAILY, 12/19).