Sponsorships Advertising Marketing

IVERSON AD CONTROVERSY CAME UPON A MIDNIGHT CLEAR

12.19.1997

          WPSG-TV in Philadelphia, a UPN station, received "a
     negative reaction" from a promotional 76ers spot featuring
     Allen Iverson and now-former-76er Eric Montross, according
     to Bill Fleishman in the PHILADELPHIA DAILY NEWS.  Several
     viewers said the spot "portrayed Iverson as dumb," and
     others "complained of racial bias."  WPSG GM Walt DeHaven:
     "(Racial bias) was the last thing on anybody's mind."  In
     the spot, Iverson is reading the newspaper and says, "It
     says I'm a player that's recognized for his 'fineness.'" 
     Montross responds, "That says finesse."  Iverson: "Oh,
     still, that's good, right?  Ladies like finesse."  The spot
     was pulled after complaints were filed.  The spot ran eight
     times (Bill Fleishman, PHILADELPHIA DAILY NEWS, 12/19).

PREVIOUS DO YOU MAKE WHAT THEY MAKE? IT'S CHRISTMAS TIME, AT UNC NEXT O COME ALL YE MARKETING NOTES

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 1, 2024

May 1, 2024

Market isn't bullish on WBD after NBA report; Browns eye public support of facility and NCAA makes key hire over championships

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1997/12/19/Sponsorships-Advertising-Marketing/IVERSON-AD-CONTROVERSY-CAME-UPON-A-MIDNIGHT-CLEAR.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1997/12/19/Sponsorships-Advertising-Marketing/IVERSON-AD-CONTROVERSY-CAME-UPON-A-MIDNIGHT-CLEAR.aspx