NBC has created NBC Olympics, a new division which will be in charge of every aspect of NBC's Olympic involvement, including the programming, marketing, sales, promotion and production of the Olympic Games from 2000 to 2008. The division will be distinct from NBC Sports and be led by NBC Sports President Dick Ebersol, who will be Chair & CEO of NBC Olympics. NBC Broadcast & Network Operations President Randy Falco will be President & COO of the division and be responsible for the day-to-day operations of NBC Olympics. The division will have a March '98 start-up. Other staff will include Peter Diamond, Senior VP/Olympic Programs; Kathleen Hurlie, Senior VP/Olympic Project Management & Finance; Ed Swindler, Senior VP/Olympic Sales Planning; Keith Turner, Senior VP/NBC Sports & Olympic Sales; and Gary Zenkel, Senior VP/Olympic Marketing & Business Development. This staff will report directly to Falco (NBC Sports).