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Volume 24 No. 156


          NBC has created NBC Olympics, a new division which will
     be in charge of every aspect of NBC's Olympic involvement,
     including the programming, marketing, sales, promotion and
     production of the Olympic Games from 2000 to 2008.  The
     division will be distinct from NBC Sports and be led by NBC
     Sports President Dick Ebersol, who will be Chair & CEO of
     NBC Olympics.  NBC Broadcast & Network Operations President
     Randy Falco will be President & COO of the division and be
     responsible for the day-to-day operations of NBC Olympics.
     The division will have a March '98 start-up.  Other staff
     will include Peter Diamond, Senior VP/Olympic Programs;
     Kathleen Hurlie, Senior VP/Olympic Project Management &
     Finance; Ed Swindler, Senior VP/Olympic Sales Planning;
     Keith Turner, Senior VP/NBC Sports & Olympic Sales; and Gary
     Zenkel, Senior VP/Olympic Marketing & Business Development. 
     This staff will report directly to Falco (NBC Sports).