WHO'S BREWING WHO? MN BREWING ASSERTS ITS GOPHERS RIGHTS

          A "skirmish" over who has the right to "peddle beer"
     using the University of MN (UM) athletic trademarks has been
     resolved "in favor of" St. Paul-based Minnesota Brewing,
     according to Tony Kennedy of the Minneapolis STAR TRIBUNE. 
     Miller Brewing had been featuring Gophers insignias in beer
     ads in Twin Cities bars and liquor stores.  Minnesota
     Brewing claimed the promos "intruded" on their three-year,
     $225,000 deal with the school, under which it replaced
     Miller as the "exclusive malt beverage sponsor" for men's
     athletics.  UM Attorney Bill Donohue said Miller Brewering
     "voluntarily dropped" its campaign "after talks" between the
     parties.  Minnesota Brewing's deal has "since been
     shortened" because of the school's concerns that the deal
     between the brewer and UM could send students the wrong
     "messages" about drinking (Minnesota STAR TRIBUNE, 12/12).