Sponsorships Advertising Marketing

PBA ROLLS OUT FIRST-EVER ADVERTISING CAMPAIGN

12.9.1997

          NY-based Partners & Shevack has been selected to handle
     the first-ever Professional Bowlers Association (PBA)
     advertising campaign.  Billings were not disclosed.  The
     agency will create an image campaign to coincide with the
     PBA's move to CBS and the new TV spots will be telecast in
     mid-April during CBS' PBA Tour coverage and on ESPN
     throughout the year.  The campaign will also include a print
     element.  Partners & Shevack will handle all aspects of the
     ad campaign and its implementation (Partners & Shevack).

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