ADVERTISING: U.S. ad spending is expected to see a
"strong boost" from the Winter Olympics in '98, and a 6.2%
increase to $198.4B is anticipated for next year. Cable TV
advertising is expected to grow 13% to $5.96B. CBS Exec
VP/Marketing & Research David Poltrack expects the Olympics
will account for 3-4% of an expected 9% overall rise in ad
revenue for CBS (Wayne Friedman, HOLLYWOOD REPORTER, 12/9)..
..In N.Y., Richard Sandomir notes in his "conflict-of-
interest" update that NBC's Ahmad Rashad and ESPN's Roy
Firestone are appearing in a Hanes underwear spot with
Michael Jordan. Sandomir writes that ESPN's Firestone
"should have known better" (N.Y. TIMES, 12/9).
NOTES: Little Caesars is selling replicas of the Red
Wings Stanley Cup Championship ring for $2.99 with a pizza
purchase, $3.99 without, at all its MI restaurants and Kmart
Kcafe locations that feature Little Caesars. The rings will
be available until all 300,000 are sold (DETROIT FREE PRESS,
12/8)....Inline street skater Ryan Jacklone has selected NY-
based Park Avenue Productions to represent him for all
marketing and promotional packages. Jacklone currently has
deals with K2, Pawn, FR, Bones, Protech and G13 (PAP).
