A study conducted by the Marlins "put the post-season
economic" boost of their world championship run at $155.7M
-- "two-thirds of which funneled through the team's
enterprises," according to David Beard of the Ft. Lauderdale
SUN-SENTINEL. Meanwhile, a separate study conducted for the
Broward Economic Development Council put the "boon" to South
FL from the World Series alone at $61.8M. But Beard adds
that critics "attacked the methods" used to come up with
both figures, "saying the analysts made a series of generous
assumptions about the indirect expenses." Marlins Financial
Analyst Jeff Ross said that "the team used credit-card
receipts by fans to come up with part of its figures, as
well economic data in Broward, Miami-Dade and Palm Beach
counties." The Broward study, conducted by FL Atlantic
Univ. Professor Kathleen Davis, included information from
1,413 completed questionnaires taken during the World Series
games. That report excluded spending from out-of-towners
not drawn to South FL specifically for the Series. Based on
the questionnaires, 12.9% of ticket-holders were out-of-
towners who came to the area primarily for baseball. The
Marlins' study had the percentage at close to 20%. Davis
also stated that visitors had an average daily expense of
$482; while the Marlins' Ross said he used the $220-a-day
regional average (Ft. Lauderdale SUN-SENTINEL, 12/9).
