BLUE JAYS CUT TIES WITH TELEMEDIA, SIGN SHAW TO RADIO DEAL

          The Blue Jays "will announce today that their
     affiliation with Telemedia Inc. has ended after 21 years,"
     and that their radio rights will move to Shaw
     Communications, according to sources of Marty York of the
     Toronto GLOBE & MAIL.  Industry "speculation" had Telemedia
     offering the Jays "about" C$2.5M a year, "while Shaw came in
     with a bid of about" C$3M a year.  One source told York that
     Telemedia had paid C$25-30M for its previous five year deal,
     but had "offered the Jays considerably less" this time
     "because of poor ratings during the past three seasons"
     (GLOBE & MAIL, 11/26).  Telemedia Program Dir Nelson
     Millman: "I don't want to get into the numbers, but we've
     lost millions of dollars on the Blue Jays over the past few
     years. ... We made what we felt to be a very fair bid that
     we could live with" (Longley & Zeisberger, TOR. SUN, 11/26).