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Volume 24 No. 117

Franchises

          The MLS Burn has formed a Hispanic marketing
     department, with the goal of developing a PR, broadcasting,
     marketing, advertising and community relations plan for the
     Hispanic community.  The department will consist of a
     director, two account execs and a community liaison.  Andy
     Swift, who has served as Hispanic Media Liaison & Community
     Relations Dir for two years, has been promoted to Dir of
     Hispanic Marketing & Community Development (Burn).

          In Miami, Barry Jackson reports that after the Marlins'
     recent personnel moves, "several fans" who made partial
     payments for '98 season tickets "have requested and received
     refunds."  But team VP/Sales & Marketing Jim Ross said that
     while 500 people made partial payments on '98 season tickets
     -- ranging from $100 to $400 -- fewer than 10 have asked for
     a refund (MIAMI HERALD, 11/25)....In Denver, prices
     increased for 68% of the seats at Coors Field for the '98
     season, "most dramatically" in the lower deck, from $22 to
     $25.  If all seats are sold, the increases will generate 8%
     more revenue than in '97.  The team will keep about 30% of
     tickets the same cost, while 1,500 seats will be reduced
     (DENVER POST, 11/25)....The "Hanson Brothers" -- of "Slap
     Shot" fame -- performed during the IHL Rafales- Admirals
     game Saturday night.  The game drew 10,480, Milwaukee's
     largest crowd of the season (JOURNAL SENTINEL, 11/23). 

          Heat Managing General Partner Micky Arison said that he
     "expects to take on at least two additional limited partners
     to increase the team's capital," according to Barry Jackson
     of the MIAMI HERALD.  Arison: "We're losing money, and we
     have a new arena to finance.  The investors will (purchase)
     additional units of stock."  Sources told Jackson that the
     Arison family owns about 85% of the team, with Raanan Katz,
     Julio Iglesias, Robert Sturges and Amancio Suarez each 
     limited partners.  Jackson: "Arison declined to identify
     potential new investors, but a source said Philadelphia
     businessman Sidney Kimmel -- who tried to buy the team in
     1993 -- has expressed interest" (MIAMI HERALD, 11/24).