Under the header, "Women Finding Their Places As Big-
League Power Brokers," Bruce Lowitt of the ST. PETERSBURG
TIMES examined the "commonplace" of women in the upper-
echelons of sports. Like their male counterparts, the women
come from backgrounds as diverse as their positions, and
"some -- perhaps most -- have experienced the sometimes
subtle, sometimes blatant inequities of being a woman in
what once was almost exclusively a man's world." ABC Sports
VP/Programming LYDIA STEPHANS said the greatest resistance
she meets "tends to come from men in their 50s and up who
simply are more comfortable dealing with men." ELIZABETH
PRIMROSE-SMITH, IBM's Dir of Worldwide Olympic & Sports
Sponsorships, on how women approach their jobs differently
than men: "We look more for a long-term solution to a
situation, look for a win on both sides. We get frustrated
when we can't get to that 'win-win,' when the other side is
playing by different rules. Guys seem to think, 'If I let
you get an inch, I've lost a foot'" (ST. PETE TIMES, 11/23).
