THE BEEST OF THE EAST: BEESTON ADDED TO NAT'L SPORTS FORUM

          MLB COO PAUL BEESTON, and HAL PRINCE, President of Mach
     One Marketing, will be joining PAT WILLIAMS, Senior Exec/VP
     of the Magic, ROBERT ERB, Dir of Marketing for adidas, and
     RICHARD KREZWICK, President of the New Boston Garden, as
     keynote speakers at the 1998 National Sports Forum in
     Boston, January 18-20.  The National Sports Forum is the
     largest conference dedicated to team marketing and sales
     issues, and will include 18 breakout sessions, the results
     of a new corporate sponsor survey, and a "behind the scenes"
     tour of Fenway Park and the Fleet Center.  For attendance or
     trade show exhibitor information contact Seaver Marketing
     Group at (619) 469-4101.  THE DAILY is the Official
     Publication of the National Sports Forum (THE DAILY).