SCHOOL DAZE: UNC-CH professor Pete Andrews, who was
invited to attend a Nike sponsored trip to Asia to visit the
company's contracted factories, said the trip would be
valuable if the school "sends workplace experts." Andrews:
"I'm not interested in going at Nike's expense and seeing
what they want me to see. If we're going to do this, we
need to do it right" (AP/CHARLOTTE OBSERVER, 11/19).
...Collegiate logo sales were profiled in the DETROIT FREE
PRESS. Sales have been "a major money-maker" at the Univ.
of Michigan, which collects $4.65M annually in royalties,
and at Michigan State, which brings in "about" $900,000
annually (DETROIT FREE PRESS, 11/18)....The FL Citrus
Commission "appears ready" to cancel its 15-year sponsorship
of Orlando's Comp-USA Citrus Bowl. The commission will vote
on the issue in January (ORLANDO BUSINESS JOURNAL, 11/17).
MEDIA: NY-based Wieden & Kennedy unveiled "Round V" of
its ESPN "SportsCenter" campaign, consisting of 11 new spots
(ADWEEK, 11/17 issue)....Chicago-based Intersport Television
will produce The State Farm Women's Basketball Hall of Fame
Tip-Off Classic this Sunday, live on ESPN (Intersport).
...For the third consecutive year, Paine Webber will be the
exclusive title sponsor of Raycom Sports' 28 game college
basketball schedule on ABC (Raycom Sports).
BOWLARAMA: OH-based Brunswick has committed more than
$3.1M to the PBA Tour over the next three years and will
become an official sponsor of the PBA (PBA). In addition,
Brunswick Indoor Recreation Group has signed a three-year
deal with Strike Ten Entertainment, to serve as the
presenting sponsor of the Nat'l Intercollegiate Bowling
Championships, April 15-18 (Strike Ten).
DEALS: Tang has signed on as the title sponsor for
Schwinn's BMX Freestyle Team, which will compete as the
Schwinn Tang BMX Freestyle Team for '98 (Schwinn)....OR-
based Fred Meyer has become a World Partner and the official
retail food store of the '98 Nike World Masters Games in
Portland, OR, from August 9-22. Fred Meyer will begin
carrying Nike World Masters Games merchandise this week
(Fred Meyer)....The AHL signed a three-year deal with In
Glas Co Corp. to make it the official puck of the AHL (AHL).