BUCS ARE HOT: DUNN CHECKS IN WITH REGIONAL MARKETING EFFORT
Bucs RB Warrick Dunn has signed a multiyear deal with
FL-based Checkers Drive-in Restaurants and will be involved
in a variety of promotions, projects and events. Dunn will
appear in TV, print and other media promos and advertising,
as well as make appearances on behalf of the company. The
deal was handled by NJ-based ISI, Dunn's marketing agency
(Checkers). In Tampa, Dave Simanoff reports that Dunn will
play a large role in Checkers' "push into the community."
Checkers Senior Marketing Dir Donald Young: "It's been a
while since Checkers has been involved in the community.
(Signing Dunn) is a first step to getting back involved."
Young said that Dunn-related marketing will be seen only in
the Tampa Bay "and possibly Orlando" areas, but if the
promos are successful the company "may hire local athletes
in its other markets" (Tampa Bay BUSINESS JOURNAL, 11/17).