The Back Of The Book

ESPN CHILTON SPORTS POLL: BUD IS THE KING FOR SPORTS FANS

11.14.1997

ESPN Chilton Sports Poll surveyed a sample, 21 and older, from January-October '97, on the relationship between beer and sports. The survey consisted of 1,431 golf fans, 2,454 baseball fans and 1,837 auto racing fans (THE DAILY).

THE FAVORITE BEERS OF AVID FANS ARE:
	GOLF (760 FANS)		BASEBALL (1,042)		AUTO RACING (879)
1	Budweiser	17.10%	Budweiser	19.10%	Budweiser	22.10%
2	Bud Light	11.40%	Coors Light	10.50%	Coors Light	11.40%
3	Miller Lite	10.9	Miller Lite	10.00%	Miller Lite	9.50%
4	Coors Light	10.80%	Bud Light	9.60%	Bud Light	9.20%
5	MGD	4.30%	MGD	4.30%	Busch	3.40%

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