ECHL ROLLS OUT ITS CORPORATE SPONSORSHIP LINEUP FOR '97-98

          The ECHL has signed a deal with Anheuser-Busch making     Bud Ice and Bud Ice Light the "Official Beers of the ECHL."      The deal for the '97-98 season makes Bud Ice an "Official     Sponsor" and gives it category exclusivity.  Bud Ice will     also be the title sponsor of the '98 ECHL All-Star Game in     Lafayette, LA, which will be played on January 20 (ECHL).          OTHER DEALS: MasterCard has partnered with the ECHL,     becoming the league's "Official Credit Card."  MasterCard     will gain title sponsorship of the $100,000 Shoot-Out at the     '98 All-Star Game.  LCI International has been named the     "Official Telecomm Company of the ECHL."  The deal involves     an affinity program through which fans can obtain a     commemorative ECHL 10th Anniversary T-shirt when they switch     their long distance service to LCI.  Bauer has become a     corporate partner for the '98 All-Star Game and will be the     exclusive manufacturer of the game jersey (ECHL).