SPORTSLINE'S FIRST DAY OF TRADING A SUCCESS AS STOCK RISES

          Fort Lauderdale-based SportsLine USA's stock "soared"
     nearly 22% in its first day of trading, according to David
     Altaner of the Fort Lauderdale SUN-SENTINEL.  SportsLine
     sold 3.5 million shares, opening at $8 and closing at $9.75,
     with 1,024,800 shares changing hands on the NASDAQ.  But
     SportsLine "has a way to go" before it makes a profit, as
     Altaner adds it has lost $37.6M since it was founded in '94
     including $19M in the first nine months of '97.  The
     "majority of its income" has come from advertising, not
     subscriber fees of up to $49.95 per year (SUN-SENTINEL,
     11/14). The IPO represents a 26% stake in the company, and a
     Bloomberg report said that SportsLine's successful first day
     was "powered" by "high-profile connections to well-known
     companies and athletes" (HOLLYWOOD REPORTER, 11/14).