Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

11.11.1997

          SHOE NEWS: Reebok is putting "at least" $10M behind its
     Shawn Kemp Reignman II shoe.  Reebok hopes to sell between
     200,000 to 250,000 pairs of the sneakers, including at least
     50,000 pairs of the all-black models the company hurried to
     make after Kemp's trade to Cleveland (David Adams, AKRON
     BEACON JOURNAL, 11/10)....In Detroit, Perry Farrell reports
     that Pistons G Lindsey Hunter wore Reebok shoes the first
     two games of the season, then switched to Nike.  Hunter:
     "They gave me a better offer" (DETROIT FREE PRESS, 11/11).
          NOTES: A new 30-second TV spot for Campbell's Chunky
     Soup featuring Reggie White debuts this week (ADWEEK, 11/10)
     ....After debate, Britain now plans to "phase out" tobacco
     sponsorship of Formula One racing after 10 years (AP/STAR-
     NEWS, 11/11)....As part of the Fox Kids/Starter Play
     Football Craze promo, Emmitt Smith and Curtis Martin will
     travel to Philadelphia today to play flag football with 12-
     year-old Matthew Kilrain and 19 of his friends (NFL).

PREVIOUS JORDAN AND ALI SET TO STAR TOGETHER IN CHICAGO CAR AD NEXT NEW BALANCE TIPS THE SCALES WITH NEW AD BUDGET

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