Sponsorships Advertising Marketing

CBS CREATES MARKETING UNIT OF THE CBS SPORTS DIVISION

11.3.1997

          CBS has created CBS Sports Properties, a marketing
     unit of the CBS Sports Division, and has named Keith Ritter
     its Senior VP/Marketing for CBS Sports.  Ritter, former VP/
     Marketing at ABC Sports, will oversee the operations of CBS
     Sports Properties and will report to CBS President Sean
     McManus.  McManus: "The creation of a dedicated Properties
     unit, working in conjunction with CBS Sales, will enable the
     network to develop sports television partnerships that will
     succeed in new and unprecedented ways."  McManus added that
     the new CBS Sports Properties division "will develop
     numerous licensing, merchandising, multimedia and new
     business opportunities and ventures" (CBS).

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