Providing an in-depth look at the dynamic Latino market
and identifying sales opportunities therein, Gould Media's
80-page "Hispanic Sports Business" report (published October
30, '97) focuses on the business side of Hispanic sports and
raises issues that will help you understand the potential of
this market and its pitfalls. The report contains seven
chapters: "Demographics of the Hispanic Marketplace,"
"Understanding the Sports That Attract A Hispanic Audience,"
"The U.S.-Hispanic Connection," "Major League Baseball and
the Hispanic Market," "Organizing the Hispanic Marketing
Effort," "The Satellite Connection" and "Summary and
Conclusions." Appendices include: "Profiles of 11 Companies
Involved in Hispanic Marketing" (CBS Telenoticias, Echostar,
ESPN, Fox Sports Americas, Grupo Televisa, NBC, PanAmSat,
Showtime, Telemundo, Time Warner Sports, Univision), "ESPN
Dos First Year Programming Highlights," "Spanish-Language
Media Outlets of MLB Teams," "Winter Baseball: Caribbean
Baseball Confederation" and "Class AAA Mexican League."
Price is $295. Call (207) 363-6037. Major credit cards
accepted. Email: gm-info@gouldmedia.com.
