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Volume 24 No. 112

Sports Media

          Fox Sports World (FSWo), which launches tomorrow, has
     reached agreement with Italian League Soccer (ILS) to
     broadcast weekend doubleheaders to its U.S. audience through
     the '97-98 and '98-99 seasons.  FSWo will televise a total of
     56 league contests this season, with games airing Sundays at
     10:30am ET, followed by coverage of the ILS "Match of the
     Week" at 2:30pm ET.  FSWo will air 68 games next year.  FSWo
     will also broadcast 14 matches each year from Italy's premier
     tournament, Copa Italia; the Super Cup, a postseason match
     between the ILS champion and the Copa Italia winner, in
     August of '98; and a one-hour, weekly highlight show (FSWo).

          PEOPLE: In Chicago, Michael Hirsley writes that Greg
     Gumbel heads the list of candidates to replace Marv Albert on
     NBC's NBA telecasts (CHICAGO TRIBUNE, 10/31)....Meanwhile,
     CBS announced that Albert will appear on the "Late Show" with
     David Letterman on November 12 (N.Y. POST, 10/31).  NEWSDAY's
     Verne Gay writes that the appearances of Albert on ABC's
     "20/20," CNN's "Larry King Live" and then the "Late Show" "is
     hardly surprising: "Albert ... clearly plans to get the hard-
     hitting interviews out of the way, then finish with a comedic
     one" (NEWSDAY, 10/31)....Jim Kelly will discuss his incident
     last week with Colts QB Jim Harbaugh this Sunday on NBC's NFL
     pregame show (N.Y. TIMES, 10/31).
          GENERAL: USA TODAY's Rudy Martzke writes that ESPN and
     Fox's FX "are gearing up to challenge TNT for NBA cable
     rights" (USA TODAY, 10/31)...With its expansion draft in
     November, MLB has set a $250,000 fine to anyone found guilty
     of leaking their respective 15-man protected list to the
     media (Colorado Springs GAZETTE TELEGRAPH, 10/30). 

          The following lists ratings from last weekend's network     sporting events.  All times are EDT.  ABC's NCAA Football     included N'Western-OSU; COL-TEX; AZ-WSU; and CLEM-MD.  CBS'     NCAA Football included VA TECH-WVU and UK-UGA.  The numbers     were gathered from the networks (THE DAILY).
EVENT
DATE NET TIME RAT/SHR
MLB World Series: Game Six
10/25
NBC
8:00-11:59pm
15.5/28
NCAA Football: (regional)
10/25
ABC
3:30-7:00pm
5.3/13
"College Football Today"
10/25
CBS
3:00-3:30pm
1.0/3
NCAA Football: (regional)
10/25
CBS
3:30-7:00pm
2.6/7
NCAA Football: BC-Notre Dame
10/25
NBC
2:30-6:00pm
2.6/7
MLS Cup '97
10/26
ABC
3:30-6:00pm
1.4/3
"Fox NFL Sunday" pregame
10/26
FOX
12:00-1:00pm
4.3/12
"NFL on Fox" (regional)
10/26
FOX
1:00-7:00pm
12.2/28
"NFL on NBC" pregame
10/26
NBC
12:00-1:00pm
3.7/10
"NFL on NBC" Game One
10/26
NBC
1:00-4:00pm
9.9/23
"NFL on NBC" Game Two
10/26
NBC
4:00-7:00pm
14.9/28
MLB World Series: Game Seven
10/26
NBC
7:00-11:30pm
24.5/39
MORE RATINGS: Through 13 games on MSG, Rangers ratings are up 8% from '96, from a 1.31 to a 1.41. The "big boost" came from the October 11 game against former Ranger Mark Messier and the Canucks, which earned a 1.63 despite ending at 1:15am (NEWSDAY, 10/31)....TSN reported 1.1 million viewers for Game Seven of the World Series, making it TSN's fourth-highest rated telecast ever (GLOBE & MAIL, 10/31). ...Fox Sports Pittsburgh posted a 5.3 rating for Penguins games in October, a 36% increase over October of '96 (FSP).

          The following lists the top 10 sports tape sales and     weeks in the top ten (ENTERTAINMENT WEEKLY, 10/31).
NO.
TITLE WEEKS NO. TITLE WEEKS
1
MJ: Above & Beyond
75
6
'96 NBA Finals Video
39
2
Tiger Woods: Son, Hero
17
7
MJordan: Air Time
225
3
TWIB: Plays & Bloopers
47
8
Mike Tyson: Inside Story
91
4
Ali: The Whole Story
17
9
NFL Great Games: Ice Bowl
3
5
'96-97 NBA Championship
11
10
MJ: Ultimate Collection
1