ME-based Gould Media releases its new, 80-page research
report entitled "Hispanic Sports Business" today. The
increase of the U.S. Hispanic population, with 29.3 million
by the end of '96, offers a whole new demographic for sports
marketing. The report focuses on the emergence of Hispanic
athletes and current marketing efforts by pro teams to
attract the emerging Hispanic fan base (Gould Media).
TNT earned a final 7.3 rating for its nine-game NFL
schedule this season, equaling its rating for the '96 season
(THE DAILY)....John Salley will replace Julius Erving as a
studio analyst for the "NBA on NBC" (Rudy Martzke, USA
TODAY, 10/30)....In N.Y., Scott Williams writes that "it's
believed that there are no ground rules," in Marv Albert's
upcoming interviews on "20/20" and "Larry King Live." But
Albert may "take a cautious route with his answers" due to a
possible civil suit (N.Y. DAILY NEWS, 10/30).
BOX IT UP: In Baltimore, Milton Kent cites a recent
national survey of 1,000 adults, conducted by Eisner &
Associates, that showed that 54% said they "noticed and
liked" a game box that shows the score and game situation on
TV screens during games; 76% of those who identified
themselves as sports fans said they liked the box. But 31%
did say that that the presence of the box causes them to
switch channels more often (Baltimore SUN, 10/30).
NOTES: NY-based Photo File released its first-ever
World Series team composite and team photos in Spanish
(Photo File)....The new magazine Jim Thome's Cleveland Pro
Sports For Kids, which is part-owned by Indians 1B Jim
Thome, will debut in December. The magazine will go to high
schools and youth organizations in a nine-county area in
Northeast Ohio (CRAIN'S CLEVELAND, 10/27)....In LA, Mike
Penner reviews the relaunch and makeover of Sport magazine,
calling it "one part 'Slam,' one part 'Blitz,' one part 'SI
For Kids,'" which leaves "one slender lifeline left for its
longtime readers to clutch" (L.A. TIMES, 10/30).
GENERAL: In an agreement with Airshow Inc.,
SportsTicker will be offered to Airshow's corporate jet
customers in flight through the Airshow Network, an air-to-
ground communications link providing passengers with
headlines on news, weather, sports information, financial
market reports and customized stock quotes (Airshow Inc.).
ESPN SportsZone will produce a five-part "Outside the
Lines" series on sportsmanship that begins today and
complements the November 4th telecast of ESPN's program on
the same subject. SportZone's users will be able to submit
questions for use during the Town Meeting telecast and
participate in discussion via other interactive features,
including an open chat room during the November 4th Town
Meeting after the Outside the Lines report (ESPN).
TOTAL ACCESS: "Access Hollywood" examined the premiere
of Michael Jordan's Web site on CBS SportsLine. Jordan, on
fans sending him email: "It's going to be fun, and I'm going
to take the time to try to reply as often as possible, and I
anticipate I will get a lot, a lot of emails" (Access
Hollywood," 10/29). Jordan's Web site was also mentioned on
"Fox Sports News." Jordan: "There's a lot of things I
cannot do. I can't go to malls, I can't go to amusement
parks. ... What this provides me is an opportunity to
interact without being present" ("Fox Sports News," 10/29).
YIPPE, YAHOO: YAHOO! magazine's November issue features
a complete breakdown of sports-related Web sites. The
magazine also reviews computer sports games, and offers a
run-off of the top eight general sports Web sites. The
final pitted CBS SportsLine against CNN/SI, with SportsLine
being named the best overall site (YAHOO!, 11/97 issue).
NOTES: OnSale, the CA-based auction site, has launched
the Sports and Fitness Auction Supersite, in collaboration
with CBS SportsLine (MEDIA CENTRAL, 10/30)....GolfWeb will
be contributing content to search engine Excite's Sports
Channel (AD AGE, 10/30)....FL-based Sunshine Network will
launch SunshineNetwork.com this Friday (Sunshine Network).
...Total College Sports Networks' live cybercast of the
MI/MI State football game received over 1 million hits, more
than any previous college football cybercast (TCSN).