Group Created with Sketch.
Volume 24 No. 158
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

RETAILERS HOPE NBA SEASON CAN KICK-START LAGGING SALES

          "Mired in a prolonged slump," sporting goods chains are     hoping the return of the NBA season can "help spark a     revival" in the $2.2B basketball shoe business, according to     Richard Wilner of the N.Y. POST.  The Sports Authority VP/     Merchandise Joe Chichelo: "These are very important weeks     coming.  I hope the marquee shoes bring some life back into     the basketball category."  Chichelo said "the non-marquee"     basketball shoe priced over $90 has "not been performing as     it once was."  Modell's Sporting Goods CEO Michael Modell:     "The (Allen) Iverson shoe has been very popular and we will     be keeping an eye on sales to see how the entire business is     doing."  Wilner adds that "stores are so desperate to pull     in crowds ... they are twisting the arms of sneaker makers     for exclusive launch dates."  For example, a New York City     Foot Locker will be the first to debut Fila's Grant Hill IV     shoe on Saturday and Hill "will be on hand to pump [up] the     volume of sales" (Richard Wilner, N.Y. POST, 10/30).