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Volume 24 No. 117

Sponsorships Advertising Marketing

          Canadian Health Minister Allan Rock "signalled" that he
     will "change tobacco laws to allow motor sport racers to
     advertise smoking on their uniforms and vehicles," according
     to Anne Dawson of the TORONTO SUN.  Rock: "We made the
     commitment as a government.  Formula One is an important
     event in Canada and we want to do what we can."  CART
     spokesperson T.E. McHale did not make an official comment
     until further review of the plan, but said, "It sounds
     (like) very encouraging news" (TORONTO SUN, 10/29).
          PPG GETS COMPANY: While CART is looking to bring in a
     company to share title sponsorship of its series with PA-
     based PPG, PPG Dir of Sports Marketing Mike Sack said the
     company "plans to continue its strong presence in racing
     circuits" even after sharing CART title sponsorship,
     according to Denise Melilli of CRAIN'S CLEVELAND BUSINESS.  
     CART and PPG execs say that "by bringing in a more consumer-
     oriented company as co-sponsor, they can raise the profile
     of the series."  PPG is viewed primarily as "a business-to-
     business sponsor," that uses its hospitality and signage
     presence at CART tracks to "market products to customers in
     the automotive and automotive aftermarket industries."   PPG
     spends "about" $8M in motorsports sponsorships and
     promotions each year (CRAIN'S CLEVELAND BUSINESS, 10/27). 

          DEALS: Nashville's NHL expansion franchise has awarded
     its $2M advertising account to Nashville-based Dye, Van Mol,
     Lawrence (AD AGE, 10/29)....Johnson & Johnson has become a
     corporate sponsor of the '98 Goodwill Games.  As part of its
     sponsorship, Johnson & Johnson and its "National Safe Kids
     Campaign" will also participate in the Junior Goodwill Games
     (CABLE WORLD, 10/27 issue)....MD-based Softspikes, Inc. has
     named NJ-based Mastro Communications to handle its PR
     activities (Softspikes)....The city of Lancaster, CA, "Big
     8" Softball Complex signed a three-year deal with CA-based
     Triumph! Sports Energy, to become the softball complex'
     official sport beverage (Lancaster Sports News).
          NOTES: State Farm Insurance Companies' Mid-South Region
     will honor Grambling State Univ. Coach Eddie Robinson at a
     charity dinner, November 29, in New Orleans (State Farm).
     ...Fleishman-Hillard will handle PR for the Negro Leagues
     Baseball Museum in Kansas City (K.C. STAR, 10/30).

          "Mired in a prolonged slump," sporting goods chains are     hoping the return of the NBA season can "help spark a     revival" in the $2.2B basketball shoe business, according to     Richard Wilner of the N.Y. POST.  The Sports Authority VP/     Merchandise Joe Chichelo: "These are very important weeks     coming.  I hope the marquee shoes bring some life back into     the basketball category."  Chichelo said "the non-marquee"     basketball shoe priced over $90 has "not been performing as     it once was."  Modell's Sporting Goods CEO Michael Modell:     "The (Allen) Iverson shoe has been very popular and we will     be keeping an eye on sales to see how the entire business is     doing."  Wilner adds that "stores are so desperate to pull     in crowds ... they are twisting the arms of sneaker makers     for exclusive launch dates."  For example, a New York City     Foot Locker will be the first to debut Fila's Grant Hill IV     shoe on Saturday and Hill "will be on hand to pump [up] the     volume of sales" (Richard Wilner, N.Y. POST, 10/30).